Television in Ireland is about to experience its biggest shake-up in years. I’ve been doing my job for 20 years. There’s been more change in the past two years than in the previous 18.
John Wanamaker in the 1800s said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” For the past 100 years, nobody’s ever managed to answer that question....
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