Friday June 5, 2020

The world of pod, and why big advertisers are loving it

As the audio landscape changes fundamentally, podcast sponsorships offer brands ‘one of the most potent forms of advertising around’

26th May, 2019
Lee Thompson of i-Believe: ‘Podcasts are one of the most potent forms of advertising around’ Picture: Fergal Phillips

With the latest IAB figures, released last month, putting the number of weekly podcast listeners in Ireland at close to 500,000, the medium is attracting interest from sponsors.

Eamon Dunphy’s podcast, The Stand, is sponsored by Tesco Finest, Ciaran Hancock’s Inside Business podcast at is supported by Irish Life, and Luke Fitzgerald presents’s rugby podcast, The Left Wing, “in association with” Aldi.

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