The virtuous economic cycle of SW19

Wimbledon avoids the cardinal sin of Roland Garros in France

26th June, 2016
Centre Court at Wimbledon: a genteel haven of profit

Wimbledon is the best-run and most prestigious professional tennis tournament. Being one of the most bankable propositions in all of sport, it positively fends off corporate suitors.

If Wimbledon were a plc seeking to maximise shareholder value instead of a mere tennis club (the All-England Lawn Tennis Club has just 375 full members), the event would be commercialised beyond recognition; it would auction off the naming rights to Centre Court and advertising hoardings would surround...

Subscribe from just €1 for the first month!

Currency

What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

EY reports €393m revenues in Republic of Ireland for 2021 financial year

Content is king – just ask Netflix as rivals attempt to steal its crown

Tom Maguire: Tax changes we make now could help business for years