What’s in a name? A lot it seems, if Mel O’Rourke of Creative Inc is to be believed.
O’Rourke is founder and creative director at the graphic design, brand and advertising agency, but she also spends a large portion of her time as a “name generator”, naming brands, companies and products – including Donal Skehan’s food range Skoff.
Naming is a tricky business, according to...
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