The lowdown: unlocking growth in digital CX

In the last 24 months, the advertising industry has experienced a paradigm shift of seismic proportions

6th November, 2016

It’s rare in advertising that a paradigm shift of seismic proportions comes along that is big enough to unlock significant growth for brands and business. And yet in the last 24 months, the advertising industry has started to experience such a shift.

This transformation is, as always, being led by people. The way we now communicate, consume and connect with brands has changed forever, and the traditional sales funnel has changed as a result.

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