It is commonplace for a business to have a specific brand or logo. Trademarks are specific names or identifiers under which entities trade. They can include words, logos, signs, shapes, colour, smells, sounds or holograms.
Registering a trademark grants the trademark owner a monopoly over that mark or brand, which can prohibit others from using it.
Once registered this is “prima facie” evidence of your ownership of that trademark. Your trademark rights are then formally...
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