The lowdown: the creativity of digital

Every business can use digital to make brand experience better

8th May, 2016
Digital technologies make it possible to deliver your company’s services in new and better ways Pic: iStock

It’s easy to get caught up in the frenzy that surrounds digital, but it is important to understand, at the outset, where the real potential lies. Digital technologies make it possible to deliver your company’s services in new and better ways, but only if you use them the right way.

With Netflix, Airbnb, Stripe and Hailo, the common trait you’ll see is their focus on the customer’s experience. Faster, easier or...

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