One of the biggest issues in sales can be summed up in one word - waste. Wasted time and wasted effort.
To eliminate both, embrace the blue-chip of sales (referrals) and abandon the yellow-pack (cold calling). This approach will equip your sales team with the tools they need to succeed. Referrals translate into new business, which is rarely the case for cold-calling. Added to that, bear in mind the following sales tips:
The one-minute sell...
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