Friday February 21, 2020

The lowdown: Sales tips for SMEs

26th July, 2015
2
Bob Hoffman: ‘Explain your business in 60 seconds’

One of the biggest issues in sales can be summed up in one word - waste. Wasted time and wasted effort.

To eliminate both, embrace the blue-chip of sales (referrals) and abandon the yellow-pack (cold calling). This approach will equip your sales team with the tools they need to succeed. Referrals translate into new business, which is rarely the case for cold-calling. Added to that, bear in mind the following sales tips:

The one-minute sell...

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