Big data is rapidly becoming a multibillion euro industry. At its simplest, it refers to the aggregation and analysis of large amounts of data in such as way as to make it valuable to business, competitiveness or efficiency. It is characterised by the four Vs: volume, variety, velocity and value.
The analysis of big data can result in unexpected correlations in data sets and can discern or predict information about individuals, their lifestyles, circumstances and...
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