The lowdown: ensure a successful launch

If you don’t check in with your customer, you are stacking the odds against yourself

3rd July, 2016
Make sure your company has a good launch Pic: Pixabay

Half of all new products or services that are launched will fail, and the reason is that consumers do not see them as having a functional benefit over competitors.

Pre-launch market research is often overlooked because of budget restraints and the rush to get to market ahead of competitors. But if you don’t check in with your customer before you launch, you are stacking the odds against yourself.

You must determine that what...

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