The lowdown: Data fingers that add value

Financial ratio analysis is one of the simplest techniques a business owner can use to measure their company’s performance.

14th August, 2015
The lowdown: Data fingers that add value
Brian Purcell

It allows a business owner and their advisers to look at the performance of the business across a number of time periods as well as benchmarking performance against other businesses in your particular industry.

Ratio analysis positions a business with regard to profitability, liquidity, asset utilisation, gearing and market value. It facilitates better decision making and validates the effectiveness of management interventions.

Financial ratios are an excellent way of analysing a company’s financial position, but...

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