The long game: Apple's new offerings

Expectations for Tim Cook’s company may already be too high

3rd November, 2019
Tim Cook, chief executive of Apple: the tech titan set a record share price last week, but it’s getting harder to be top dog

Apple’s unhappy fiscal year is over. The next one is starting off on the right foot, but expectations for Tim Cook’s company may already be too high.

The tech giant’s market value touched a record last week of more than $1.1 trillion. Share gains have outpaced the S&P 500 since June as Wall Street started to feel more encouraged about Apple’s prospects after what has been written off as a lost...

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