The Inside Track

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7th August, 2016
Niall McGarry of

In the face of circulation declines and fall in print revenue, the six main newspaper groups in Britain have come together to discuss pooling resources with a joint ad sales venture.

Last week, the Drum website reported that News UK, Trinity Mirror, Guardian News & Media, DMG Media, Telegraph Media Group, Northern & Shell were running a feasibility study on a collaboration.

The study will examine the prospect of a joint advertising sales operation for...

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