In the face of circulation declines and fall in print revenue, the six main newspaper groups in Britain have come together to discuss pooling resources with a joint ad sales venture.
Last week, the Drum website reported that News UK, Trinity Mirror, Guardian News & Media, DMG Media, Telegraph Media Group, Northern & Shell were running a feasibility study on a collaboration.
The study will examine the prospect of a joint advertising sales operation for...
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
Then €19.99 a month after the offer period.
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Get a Business Account for you and your team