Saturday November 28, 2020

The influence of youth

Bank of Ireland recognises that marketing effectively to the young can result in customers for life, writes Colette Sexton

25th September, 2016
Snapchat star James Kavanagh and Laura Lynch, head of youth banking at Bank of Ireland, launch its 2016 FeelFree student rewards programme Pic: Conor McCabe

‘H ere’s a nice ball-y gorge sculpture,” is how the Apples and Atoms art on the grounds of Trinity College was described on the Bank of Ireland’s Snapchat channel last week.

Not the usual language one would expect from Bank of Ireland, but social media star James Kavanagh, who is working with the bank to promote its offerings to students, was in charge of its Snapchat channel while on...

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