'The first rule of disruption is you do not talk about disruption'
The best case scenario is for your competitors to completely ignore you, writes Leanna Byrne
Start-ups can get a hard time. It comes from all angles: people complain about “start-up culture”, they bemoan the spread of pool tables in offices and even make snide remarks about the fact most start-ups fail.
The worst of it might come from your own industry. Well-established companies can often look down on start-ups or refuse to work with new companies threatening to disrupt the status quo.
So here’s some advice for the...
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