The Fairy Door to international success

13th January, 2019
Niamh Sherwin Barry, The Irish Fairy Door Company

The Irish Fairy Door Company is built on a magical concept. The company, a creation of four friends, sells little wooden fairy doors that land in gardens, homes, offices and schools across Ireland and internationally, loved by parents for the simple yet powerful idea that kids just get. It’s a concept, says its Chief Storyteller Niamh Sherwin Barry, that is best conveyed through digital content that “emotionally connects” with the consumer.


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