The Fairy Door to international success
The Irish Fairy Door Company is built on a magical concept. The company, a creation of four friends, sells little wooden fairy doors that land in gardens, homes, offices and schools across Ireland and internationally, loved by parents for the simple yet powerful idea that kids just get. It’s a concept, says its Chief Storyteller Niamh Sherwin Barry, that is best conveyed through digital content that “emotionally connects” with the consumer.
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The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures