The extraordinary success of Peppa Pig
The extraordinary success of Peppa Pig has confounded all the conventional wisdom of the children’s television industry
It was the children’s television equivalent of: “Guitar groups are on the way out, Mr Epstein.”
Just as Decca Records once passed on the Beatles, despite Brian Epstein’s best efforts, so a host of TV executives dismissed Neville Astley, Mark Baker and Phil Davies when they were pitching an animated series about a precocious piglet in 2001.
Two-dimensional cartoons were passé, the creators of Peppa Pig were told. The logic...
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