Friday July 10, 2020

The brand with an extra bite

Tayto is firmly focused on digital and keeping one step ahead as it seeks to attract the younger generation

28th August, 2016
Alina Uí Chaollaí, marketing director, Tayto Ireland Picture: Barry Cronin

T ayto crisps are often billed as the epitome of Irishness, and its market share reflects that reputation.

The brand is the number one crisps and snacks brand in Ireland, with a market share of 33 per cent, up 13.5 per cent year-on-year according to Nielsen. About 160 million packets of Tayto crisps and snacks are produced annually. British rival Walkers is its nearest competitor, with a 17.9 per cent share.

Tayto has an iconic stature in the Irish...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures

Tom Maguire | 2 months ago

What’s coming up today and what you might have missed

Hannah O’Brien | 6 months ago