Friday July 10, 2020

The brand with an extra bite

Tayto is firmly focused on digital and keeping one step ahead as it seeks to attract the younger generation

28th August, 2016
Alina Uí Chaollaí, marketing director, Tayto Ireland Picture: Barry Cronin

T ayto crisps are often billed as the epitome of Irishness, and its market share reflects that reputation.

The brand is the number one crisps and snacks brand in Ireland, with a market share of 33 per cent, up 13.5 per cent year-on-year according to Nielsen. About 160 million packets of Tayto crisps and snacks are produced annually. British rival Walkers is its nearest competitor, with a 17.9 per cent share.

Tayto has an iconic stature in the Irish...

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