The brand with an extra bite
Tayto is firmly focused on digital and keeping one step ahead as it seeks to attract the younger generation
T ayto crisps are often billed as the epitome of Irishness, and its market share reflects that reputation.
The brand is the number one crisps and snacks brand in Ireland, with a market share of 33 per cent, up 13.5 per cent year-on-year according to Nielsen. About 160 million packets of Tayto crisps and snacks are produced annually. British rival Walkers is its nearest competitor, with a 17.9 per cent share.
Tayto has an iconic stature in the Irish...
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