The ad industry’s drink problem

Drinks companies must wait to find out their fate on regulations on alcohol advertising

27th March, 2016
Conor McGregor: a Budweiser ad featuring the mixed martial arts fighter was refused by RTE Picture: Getty

The perennially thorny issue of alcohol advertising was brought back into the limelight last week, when The Sunday Business Post revealed that RTE was refusing to air a Budweiser ad featuring Conor McGregor, the mixed martial arts fighter.

Even though the ad was approved by CopyClear, the alcohol industry’s pre-vetting service for communications, the state broadcaster felt that it breached the Advertising Standards Authority of Ireland code on the grounds that the mixed martial artist...

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