Tuesday August 4, 2020

That's how it's Dunne: transforming the retailer

The secretive shopping giant is keeping quiet about the upmarket changes at its Stephen’s Green store

24th January, 2016
12
Watch how it's Dunne...

Scandinavian-chic charcoal and white decor, gleaming white futuristic checkout areas and discreet, stylish lights. It may sound like the interior of a rather posh high street boutique. But no, this is the new incarnation of a retailer long associated with laminate wood flooring, glaring lighting and booming voices reciting special offers and deep discounts. Ireland’s biggest indigenous retailer has gotten a makeover. This is Dunnes Stores 2.0.

Instead of the St Bernard brand, customers...

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