Live TV remains the most popular form of video content in Ireland, according to Television Audience Measurement (TAM), Ireland’s third annual total viewing habits study.
The IPSOS MRBI-commissioned survey examines the viewing habits of 1,000 adults aged 15 and over and found that live TV accounts for 77 per cent of total viewing across all devices.
Other TV-generated content, such as recorded TV and catch-up/on-demand from players, accounted for 12 per cent of viewing. Streaming services...
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