Tech giants prepare to enter bidding for live Irish sports rights

Facebook hired Eurosport chief executive Peter Hutton to head up its efforts to broker worldwide deals for live-streaming sports last week

28th January, 2018
Facebook hired Eurosport chief executive Peter Hutton

Tech giants are likely to begin bidding for premium sports rights, which will price traditional broadcasters out of the market, a top London media analyst has said.

“TV bosses in Ireland and Britain are all fearful of whether or not we are at the beginning of the period where Facebook and Google and Amazon will enter the rights market more aggressively. That would blow them out of the water in terms of their power and...

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