Taking the drink industry’s measure
Is drinking a bad habit we’re falling out of, or a central part of our culture? It depends who you ask, writes Leanna Byrne
The drinks industry must be the only one which champions statistics that show consumption of its products is falling.
Patricia Callan, director of the Alcohol Beverage Federation of Ireland (ABFI), the trade association that represents brewers, distillers, brand owners and distributors in Ireland, said policies and campaigns informing the public on alcohol consumption were working.
“In terms of all the EU studies around alcohol policy, it shows that we’ve done fantastic for the young people,...
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