Thursday September 24, 2020

Taking note: bloggers influence young people’s retail choices

Some 15% of social media users aged 15 and over use blogs to get information

30th October, 2016
Pippa O’Connor, beauty blogger and model

Bloggers are particularly influential for young people when it comes to making purchasing decisions, new research has shown.

Some 15 per cent of all social media users aged 15 and over use blogs to get information on brands and products, according to a study from media agency MediaCom. This number doubles to 30 per cent for those aged between 18 and 24, then drops to just 5 per cent for over-55s.

The news is unsurprising. Irish tanning brand Cocoa Brown...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

2 Yearly

€315

€248

Unlimited Access for 2 Years

This product does not auto-renew

Team Pass

Get a Business Account for you and your team

Related Stories

The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures

Tom Maguire | 4 months ago

What’s coming up today and what you might have missed

Hannah O’Brien | 9 months ago