Tuesday August 4, 2020

Swrve acquires Dublin start-up for undisclosed sum

Swrve, the Irish-founded mobile marketing automation firm which raised $10 million last year, has acquired Dublin-based startup Converser.

8th March, 2015

Swrve did not disclose how much it paid for Converser, which has developed an innovative way to help brands communicate with their app users. Converser’s clients include Future Publishing, which publishes popular print and digital titles like T3, Gizmodo and Total Film.

Converser was founded in 2011 by its chief technology officer Oisin Hurley, a veteran from Irish software firm Iona and its chief executive Barry Nolan, who has previously helped build Parthus...

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