Survey into ad gender stereotypes
Some 68 per cent of women and 62 per cent of men agree ads feed into gender stereotypes
Does advertising reinforce gender stereotypes? Yes, according to the majority of Irish people. Some 68 per cent of women and 62 per cent of men agree. This rises to 84 per cent among those aged between 18 and 24, according to a study carried out by media communications agency MediaCom Ireland and women’s website Evoke.ie.
While 44 per cent of adults believe that advertising has improved in how it portrays women, most believe it still has a...
Subscribe from just €1 for the first month!
With any subscription you will have access to
Unlimited multi-device access to our iPad, iPhone and Android Apps
Unlimited access to our eReader library
Exclusive daily insight and opinion seven days a week
Create alerts to never miss a subject that matters to you
Get access to exclusive offers for subscribers on gifts and experiences
Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine
Content is king – just ask Netflix as rivals attempt to steal its crown
A WarnerMedia-Discovery deal puts the spotlight on streaming wars as around 100 platforms vie for the attention of often fickle audiences
Tom Maguire: Tax changes we make now could help business for years
The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures