Friday December 13, 2019

SuperValu to spend €3m on new campaign

Retailer says it wants to help people understand food and how to cook it

17th April, 2016
Ray Kelly, marketing manager at SuperValu Picture: Marc O'Sullivan

Bord Bia’s latest lifestyle trends research shows that more and more consumers are interested in healthy eating: 79 per cent consider what they eat to be important for mental wellbeing and 37 per cent of us have a juicer.

With statistics like this in mind, SuperValu has launched a €3 million advertising campaign that centres on discouraging fad diets and encouraging consumption of healthy food.

The supermarket group, which has 221 stores nationwide, has been...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

Mortgage gouging by banks does not serve society well

Matt Cooper | 3 weeks ago