Friday December 13, 2019

SuperValu to spend €3m on new campaign

Retailer says it wants to help people understand food and how to cook it

17th April, 2016
Ray Kelly, marketing manager at SuperValu Picture: Marc O'Sullivan

Bord Bia’s latest lifestyle trends research shows that more and more consumers are interested in healthy eating: 79 per cent consider what they eat to be important for mental wellbeing and 37 per cent of us have a juicer.

With statistics like this in mind, SuperValu has launched a €3 million advertising campaign that centres on discouraging fad diets and encouraging consumption of healthy food.

The supermarket group, which has 221 stores nationwide, has been...

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