Supermarket wars: blood in the aisles at Christmas

Christmas has become the key battleground for the supermarket chains, with immense resources being spent to drive footfall and sales

Gillian Nelis

Managing Editor @gnelis
30th December, 2014

A man walking his dog gazes wonderingly at Christmas revellers before exchanging gifts with his young daughter. A family enjoys a snowy reunion while a Gemma Hayes song plays in the background. A well-known food critic explains, in earnest tones, how a particular supermarket can provide you with a “truly delicious, perfect Christmas”.

Welcome to the battle for the hearts, minds and wallets of Irish food shoppers this Christmas, a battle being waged...

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