It is a huge event in terms of sports sponsorship. The NFL makes the most money of any American sport, collecting a record-setting $1.07 billion in sponsorship revenue alone in 2013.
“The loyalty that NFL fans have for their sport is like no other. In addition to being loyal to football, they also have an affinity to the brand that sponsors football,” said Dedra DeLilli, a director in social media marketing and corporate sponsorships at TD Ameritrade,...
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