Thursday September 24, 2020

Sunday Business Post unveiled as new sponsor of Marian Finucane Show

The home of independent journalism joins forces with Ireland's number one weekend radio show

4th November, 2016
SBP gives its stamp of approval to Marian Pic: RTÉ

The Sunday Business Post has been announced as the new official sponsor of The Marian Finucane Show.

The popular programme, which is broadcast on RTÉ Radio 1 between 11am and 1pm every Saturday and Sunday currently has 387,000 listeners on Saturdays and 322,000 on Sundays.

Brokered by Carat Ireland, the sponsorship deal includes eight sponsor-credited stings per week, cross-station on-air promotions on Morning Ireland, Liveline, Playback and Sunday with Miriam, as well as podcast and homepage sponsorship.

The Sunday Business Post's commercial director, Siobhan Lennon, said: "The Marian Finucane Show is a national institution and we are delighted to be associated with it.

"The Sunday Business Post stands for independent journalism on a Sunday. As an Irish-owned independent newspaper in the Sunday market, we feel that our product and values as a newspaper make for a perfect fit with The Marian Finucane Show.

"In recent months, The Sunday Business Post has shown growth across all of our key performance indicators. We now have more than 10 per cent of the Sunday quality newspaper market, after significantly outperforming our competitors in the first six months of the year.

"We look forward to consolidating and continuing our momentum with our sponsorship of The Marian Finucane Show."

RTÉ Radio sponsorship manager Tara Farrell said: "We are delighted to welcome The Sunday Business Post to the roster of premium brands who continue to choose RTÉ Radio 1.

"This sponsorship represents another strong endorsement of RTÉ's radio programming and our consistency in engaging audiences throughout the day and throughout the week.”

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