Thursday December 12, 2019

Success of Paddy Power Betfair is a sure bet

The merger of the two betting heavyweights leads to the prospect of Paddy Power taking on the US market

Ian Guider

Markets Editor

@ianguider
30th August, 2015

Cheeky publicity stunts, controversial ads and an uncanny ability to make enormous amounts of money when others aren’t. That’s the reaction of a betting industry executive when asked about Paddy Power last week.

The PR machine didn’t need any gimmicks to announce the company’s mega-merger with Britain’s Betfair. The reaction of Paddy Power and Betfair’s share price said it all, as both companies stock surged 20 per cent....

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