Cheeky publicity stunts, controversial ads and an uncanny ability to make enormous amounts of money when others aren’t. That’s the reaction of a betting industry executive when asked about Paddy Power last week.
The PR machine didn’t need any gimmicks to announce the company’s mega-merger with Britain’s Betfair. The reaction of Paddy Power and Betfair’s share price said it all, as both companies stock surged 20 per cent....
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