Strings attached: Coke's ostentatious carbonated drink consumption on YouTube

There are risks for brands such as Coca-Cola in proceeding down this path

10th July, 2016
Emmanuel Manny Brown and Dodie Clark star on Coke TV Pic: YouTube.com

Coke is it. Or at least it used to be. The generation with which that tagline still resonates is not the one Coca-Cola is targeting with its new YouTube channel. CokeTV Great Britain and Ireland is fronted by British YouTubers Emmanuel ‘Manny’ Brown and Dodie Clark. “She vlogs about her life and also sings songs for us while playing her ukulele,” says Manny of his co-host in the introductory video.

“Manny...

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