Stars of the very small screen

Once derided as a waste of energy, online video is coming into its own, with YouTube stars making millions every year

Barry J Whyte

Chief Feature Writer @whytebarry
11th October, 2015
Hozier has racked up 13.2 million views on YouTube. Picture: Getty

Online video is an increasingly viable way for Irish businesses to generate revenue and find new customers, according to Denis Crushell, the Irishman spearheading the European expansion of online video analysis company Tubular Labs.

Crushell joined Tubular Labs three months ago from YouTube, where he had been head of the company’s sports sponsorship in Europe, working directly with its largest sports advertisers in the region.

“The business I’m involved [with Tubular Labs] in...

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