Friday September 25, 2020

Star Wars lends Disney some Force

The company’s latest acquisition is paying off

17th January, 2016
Stormtrooper figurines are displayed during the kick-off event of Disney's Star Wars Celebration 2015 at the Anaheim Convention Cente Picture: Getty

If life imitates art, then the Force is with The Walt Disney Company, owners of the Star Wars franchise. A month after opening night, the movie Star Wars: The Force Awakens is on course to become the highest grossing film in the history of US cinema.

In its first 25 days, it has grossed $815.9 million at US box offices, (adjusted for inflation Avatar had grossed $837 million in this period). The movie has not...

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