Spreading the story of Ireland’s Ancient East

Fáilte Ireland launches TV campaign for region, with ad to run simultaneously across 47 channels nationwide

12th June, 2016
Paul Keeley, director of business development, Failte Ireland Picture: Chris Bellew

No matter where you are in the country tonight, you probably will not be able to escape from Ireland’s Ancient East.

At 9.15pm, a TV ad for the tourism initiative will run simultaneously across 47 channels broadcasting in Ireland, with an overall aim of getting one million viewers.

The domestic campaign is just the latest step in promoting Ireland’s Ancient East and should encourage more Irish people to holiday there, according to Paul Keeley,...

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