Saturday May 30, 2020

Spotify has been trying to find out what people are listening to and why

As part of this strategy, it recently bought Irish start-up Soundwave

10th April, 2016
Spoitify tries to find out what each person listens to. Pic: Getty

Big data has simultaneously made it much easier and much harder to be a music fan.

The fieldcraft of the sonic snob used to include judicious use of such stock phrases as “I preferred their earlier stuff” and “I saw them before they got big”.

Streaming service Spotify recognises the significance of bragging rights to music fans. Its “found them first” campaign preys precisely on that foible. Spotify, which recently passed...

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