Monday September 21, 2020

Sports stars hit the jackpot

The biggest Irish names are banking over €100,000 per deal in celebrity endorsements as they get more proactive in aligning with brands

10th February, 2019
Katie Taylor in action against Cindy Serrano last year Pic: Getty

Major sports personalities are earning over €100,000 per sponsorship deal in Ireland as celebrity endorsements rise further in popularity.

Many sports rights holders have locked down sponsors for a long period of time so brands are looking for different ways to enter the space, according to John Trainor, chief executive and founder of sponsorship consultancy firm Onside.

“There is such an overall demand for opportunities and plays within the sports landscape,” he said. “For some,...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

This product does not auto-renew

Team Pass

Get a Business Account for you and your team

Related Stories

The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures

Tom Maguire | 4 months ago

What’s coming up today and what you might have missed

Hannah O’Brien | 9 months ago