Sports sponsorship must be relevant to fans

Brands looking to get those sponsorship positions need to go one step further

Barry J Whyte

Chief Feature Writer @whytebarry
4th October, 2015
John Trainor Picture: Jason Clarke

Make sure your sports sponsorship is active and relevant to fans: that’s the message to sponsors from a new study by sports market research firm Onside and sports activation specialists Atomic Sport.

According to Onside’s research, the overall Irish sports sponsorship rights fee market is worth €152 million. But for Onside’s founder and chief executive John Trainor, brands looking to get those sponsorship positions need to go one step further and spend a...

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