Sports leagues won’t find a saviour in Silicon Valley

The major leagues are looking to stream sport over the internet, but it may not be the lucrative opportunity they are hoping for, writes Shira Ovide

30th July, 2017
Sergio Aguero of Manchester City is closed down by Michael Carrick of Manchester United during a Premier League match at the Etihad Stadium in Manchester last AprilGetty

The bosses of major sports leagues have been gobbling antacid. Television viewership has taken a hit for the National Football League and English Premier League soccer, and younger Americans tuned out for last year’s Olympics broadcasts.

But the sports honchos are licking their lips at the prospects of Silicon Valley’s moneybags coming into the game to help bankroll their leagues if the stream of TV money stops growing. They shouldn’t bet on it....

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