Saturday July 4, 2020

Sport’s digital reach is growing

Digital campaigns offer a greater return on investment in the world of sport than any other, writes Francine Higham

1st February, 2015
9
The Nike ‘Risk Everything’ campaign got over three million mentions on Twitter

Millions of people each getting thousands of messages, mostly on their mobile, from when they wake up in the morning to turning the light off at night . . . how on earth does anyone cut through all that noise and get their message heard?

Sports marketing, particularly through sponsorship, continues to be one of the most effective ways for a brand to reach an engaged global audience. The start of the Barclays English Premier League’s 2014-15 season...

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