Sponsorship thrives on back of sporting factor

There has been a noticeable sports-driven boost to sponsorship deals completed in the second quarter of 2016

31st July, 2016
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Eoin Reddan of Ireland wearing the Vodafone branded jersey against South Africa Pic: INPHO/Jason Clarke

Renewed momentum in Irish sponsorship across the second quarter of 2016 has been driven by sporting events, according to the latest review from sponsorship consultants Onside.

After a slow first quarter, the number of reported new deals has picked up with global brands capitalising on the international reach of Euro 2016 and the Rio Olympic Games.

Some 75 per cent of the deals over the last quarter were sports-related, including Vodafone’s high-profile partnership with the IRFU, and...

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