Wednesday June 3, 2020

Sponsorship thrives on back of sporting factor

There has been a noticeable sports-driven boost to sponsorship deals completed in the second quarter of 2016

31st July, 2016
Eoin Reddan of Ireland wearing the Vodafone branded jersey against South Africa Pic: INPHO/Jason Clarke

Renewed momentum in Irish sponsorship across the second quarter of 2016 has been driven by sporting events, according to the latest review from sponsorship consultants Onside.

After a slow first quarter, the number of reported new deals has picked up with global brands capitalising on the international reach of Euro 2016 and the Rio Olympic Games.

Some 75 per cent of the deals over the last quarter were sports-related, including Vodafone’s high-profile partnership with the IRFU, and...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures

Tom Maguire | 1 month ago

What’s coming up today and what you might have missed

Hannah O’Brien | 5 months ago