While GAA remains the sport best positioned to attract sponsors in 2016, mixed martial arts is becoming increasingly important, according to Irish sponsorship executives.
The commercial pulling power of the Ultimate Fighting Championship and Irish stars like Conor McGregor is having an impact on the attitudes of Irish sponsors, a survey by communications agency PSG found.
The vast majority of sponsors (80 per cent) said that they intend to spend more money on sponsorship next year...
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