It has been a week of sports sponsorship announcements - not a rare occurrence at the beginning of summer, but these new partnerships stand out because they all involve women’s sports.
Over the past few days, Allianz announced its sponsorship of golfers Leona and Lisa Maguire, SoftCo was revealed as the main sponsor of the Ireland Women’s World Cup Hockey team, and Liberty Insurance pledged to invest €2.5 million in supporting women’s sport...
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