Friday June 5, 2020

Sponsors see growing value in partnering with women’s sports

Why are brands looking to women’s sport now for sponsorship opportunities?

10th June, 2018
The Camogie Association announcing the Liberty Insurance sponsorship of the 2018 All-Ireland Camogie Championships Pic: INPHO

It has been a week of sports sponsorship announcements - not a rare occurrence at the beginning of summer, but these new partnerships stand out because they all involve women’s sports.

Over the past few days, Allianz announced its sponsorship of golfers Leona and Lisa Maguire, SoftCo was revealed as the main sponsor of the Ireland Women’s World Cup Hockey team, and Liberty Insurance pledged to invest €2.5 million in supporting women’s sport...

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