Spider-Man, as the memorable theme song from the 1960s cartoon has it, does whatever a spider can. And among his array of arachnid-derived skills is a mastery of licensing.
Spider-Man has historically been, by a long way, the most profitable comic book character, and can claim a greater level of global awareness and higher merchandise sales than any of his super-powered peers.
Curiously, that has not been reflected fully in the performance of the five...
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