Spar Ireland has signed a €120,000 deal to sponsor RTE’s Kitchen Hero programme, which is hosted by Donal Skehan.
The sponsorship includes branded stings at the beginning and end of each show, and Spar’s logo will feature on all of the programme’s adverts.
It also includes a number of guest appearances from Skehan on behalf of Spar, access to assets from the show such as branded recipe cards and...
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