Social media giant Twitter may have found the ideal business model

Twitter is preparing to stream live NFL football games

4th September, 2016
Twitter European VP Bruce Daisley attends the 10th Festival Of Media Global at Waldorf Astoria Hotel earlier this year Pic: Getty

Dual screening, the habit of watching something on TV while simultaneously posting about it on social media, is about to have its Wash & Go moment.

Twitter is hoping to improve the modern viewing experience just as Vidal Sassoon once promised to revolutionise the hair-washing process. “Spend time on shampoo and conditioner? Take two bottles into the shower? Not me! I just want to wash my hair and go,” the Wash & Go spokesmodels told...

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