So far, so good z . . . mostly

Most of the media and marketing world has experienced an uplift in the first half of the year, but not everyone is feeling the benefits. Here, top industry figures discuss the year so far, and their predictions for the rest of 2015

5th July, 2015
24
Geraldine O’Leary, commercial director at RTÉ Television: ‘There is a sense that this is going to be the year we start pulling ourselves back up’ Picture: Feargal Warda

Paul Young, co-founder at Cartoon Saloon and chairman of Animation Ireland

The year to date has been very positive, thanks in part to a big spending spree by video-on-demand platforms like Netflix. The industry has seen an exciting influx of those companies creating original content, and not just acquiring content.

In Ireland, we are doing high-quality work, creating our own content and therefore owning our own intellectual property, instead of just doing service...

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