Sligo clothes shop ploughs €180k into e-commerce

30th September, 2018
Eamonn Cunningham of EJ Menswear with Shane Filan Pic: James Connolly

Instead of expanding by opening another bricks-and-mortar shop, Sligo-based menswear superstore EJ Menswear has turned its attention to e-commerce.

The retailer, which sells men’s clothing from brands including Ralph Lauren, G-Star, and Ted Baker, has invested nearly €180,000 in digital marketing and search engine optimisation (SEO).

Founder Eamonn Cunningham said: “People would normally say to us ‘Why don’t you open up another store somewhere else in another part of the country?’. But rather...

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