The launch of BT Sport in 2013 was with one goal above all else: to maximise the amount Sky spent on English Premier League (EPL) rights.
With Sky eating into BT’s traditional telecoms business, the launch of BT Sport was a swift and effective method of striking back. BT is a lot bigger than Sky and has cash reserves that dwarf the broadcaster. The way to stop Sky from hurting BT was to squeeze the life...
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