Monday October 26, 2020

Sky’s La Liga loss points to bigger problems

The loss of the rights to Spain’s La Liga will save Sky money in the short-term but, Emmet Ryan writes, it points to a massive issue for the broadcaster going forward

Emmet Ryan

Technology Correspondent

@emmetjryan
4th May, 2018
Sky losing El Clasico. Pic: Getty

The launch of BT Sport in 2013 was with one goal above all else: to maximise the amount Sky spent on English Premier League (EPL) rights.

With Sky eating into BT’s traditional telecoms business, the launch of BT Sport was a swift and effective method of striking back. BT is a lot bigger than Sky and has cash reserves that dwarf the broadcaster. The way to stop Sky from hurting BT was to squeeze the life...

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