Sky hopes GAA fans will stay onside to see off competition
With English Premier League rights up for grabs, the station hopes its customer numbers will work in its favour
Sky is looking to use its GAA rights and new fibre broadband offering to retain customers in the face of increased competition.
“There is a cohort that comes to Sky for the English Premier League, and the GAA partnership dovetails particularly well for us, and that was part of the business case in going for it,” said Buckley.
“Overall, the GAA partnership has been a massive success for us. The deal came late...
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